THE West Australian Football League is delighted to announce that leading national insurer AAMI has committed to naming rights sponsorship of the competition in a long term agreement that will deliver significant support for grass roots football in Western Australia.
WAFL Operations Manager Clint Roberts said it was great news for the league and would help build on the outstanding success of last year’s competition, which attracted the largest season attendance for 15 years.
“We are thrilled to have secured AAMI’s support for the 2010 season and beyond, and would also like to thank the Office of Road Safety through the ‘Belt Up’ sponsorship for their valued support over more than a decade. They are now focusing more on country areas and will continue their support through the WA Country Football League,” Mr Roberts said.
The AAMI naming rights sponsorship will see the competition referred to as the AAMI WAFL Premiership Season and include the use of a new league logo. AAMI branding will also appear on club jumpers, game balls, ground signage, posters, tickets and fixtures.
An AAMI WAFL Player of the Week Award will be featured in the Football Budget and promoted on Nova FM and Network Ten News. AAMI will distribute $250 each week to the Player of The Week, and $250 to the player’s Western Australian club/district of origin.
An AAMI WAFL Player of the Year will also be awarded on Network 10, with a prize of $5000 up for grabs. AAMI’s Executive Manager - Sponsorship, John Bennetts said the WAFL would be an important component of AAMI’s marketing strategy in WA.
“We are delighted to be entering into this partnership with the WAFL, Western Australia’s iconic state based football league. This is AAMI’s first sponsorship investment in the West Australian market, and we could not think of a more appropriate entity than the WAFL to connect the AAMI brand with West Australian communities, right throughout the state.
“AAMI looks forward to a long and mutually beneficial partnership with the WAFL and in particular, supporting grass roots football in Western Australia,” he added.
AAMI
Established in 1970, AAMI today has more than 2.5 million policyholders as a leading car, home, compulsory third party and small business insurer. Insurance benefits such as no fault, no penalty; lifetime repair guarantee; lifetime rating one/maximum no claim bonus; valet service; progressive no claim discount on home insurance and the first general insurance customer charter were all introduced by AAMI.
WAFL
The 2010 West Australian Football League season starts on Friday, March 19, when South Fremantle will host East Perth at Fremantle Oval. The league is aiming to build on the success of last season when the competition enjoying its strongest following since WA became a two-team AFL state in 1995. Attendance was up 20 per cent on the previous year and the league exceeded 200,000 home and away spectators for the first time in 15 years.
