As female football stars prepare to pull on their boots for the first round of the AFL Women’s competition tomorrow night, West Australian dairy producer Mundella Foods has been announced as the new major partner of female football in Western Australia to support the stars of the future.
The partnership includes naming rights to the Mundella WA Women’s Football League (WAWFL) and a range of initiatives linked to the West Australian Football Commission’s (WAFC) Female Talent Pathway, Female Ambassador Program, WA Women’s Round and female participation programs.
WAFC CEO Gavin Taylor said it was fantastic to have a West Australian company supporting local participants as female football entered such a significant and exciting year in 2017.
“The growth of female football over the past few years has been remarkable and we only expect this to continue with the arrival of the AFL Women’s competition this year,” he said.
Last year, there was a 61.3% increase in the number of females playing club football in WA and the total number of club-based teams almost doubled from 84 to 157.
“It’s really important that we can continue to support the growth in female participation and that WA Football offers positive, welcoming environments while also providing opportunities for players to aspire to the elite level,” Mr Taylor said.
“We want to ensure that WA continues to be an industry leader in this key growth area. This new partnership with Mundella will be vital in helping to achieve this goal.”
WAWFL President Carolyn Hills also thanked Mundella for their support and said it was ideal timing with the League celebrating its 30th anniversary this year.
“It all makes for a very exciting season ahead. We have a new naming rights partner to celebrate our 30th anniversary and women’s football will be played on the national stage with many local WA players set to star” she said.
“With the support of Mundella we look forward to ensuring the WAWFL continues to be a great competition that participants aspire to be involved with whether it is as players, officials or volunteers.”
Mundella General Manager Peter James said as WA’s favourite yoghurt brand, Mundella was delighted to be supporting WA’s female footballers in such an exciting time for the sport.
“We see this as a great opportunity to be involved with female football in Western Australia and to support healthy, active lifestyles while also helping the next generation of players who are aspiring to achieve their dream of reaching the elite level,” he said.
Established in 1974, Mundella has been making premium yoghurts and cheeses as Western Australia’s leading dairy company for over 40 years. Their delicious selection of pot-set yoghurts and feta and ricotta cheeses are naturally made in Mundijong with produce from the Serpentine-Jarrahdale area. For more information visit: http://www.mundellafoods.com.au/