From humble beginnings, the Burley and Sekem brands have both grown to become key figures in the Australian sporting landscape. The business has evolved numerous times over the past century, with the modern day operation now considered to be Australia's leading distributor in licensed sports merchandise. The firm's impressive portfolio of licenses includes the AFL, NRL, Wallabies, A-League, Socceroos and numerous others, providing an unrivalled spread across numerous sporting codes.
Our excellent customer service and competitive prices are the key ingredients of Burley Sekem's successful business model. Whether it's custom made sporting goods, or imported licensed merchandise, Burley Sekem has what you need. Come and meet our team today!
As demand for top quality teamwear at competitive prices continues to expand, Sekem has risen to the challenge with better fabrics and variety that continues to outperform the competition. For more than 80 years, Sekem has manufactured top quality garments for a variety of Australian and international organisations and clubs, with great success. Our production expertise, and premium customer service has resulted in Sekem winning numerous official manufacturing licenses across the country including the AFL, WAFL and SANFL. But as Australian market leader in football apparel, Sekem also caters for clubs of any level, size or budget, and strives to be a one-stop teamwear shop for Australia’s local football clubs. Guernseys, shorts, socks, polos, tracksuits, training wear and more are all available, so call us today!Burley
Burley footballs have a history dating back to 1907, when the ball was first used in a WAFL league match between East Fremantle and West Perth. Word spread quickly and by 1913, Burley had expanded to Victoria, the home of football. In 1924 the ball was first used at the Australian Interstate Carnival, held in Hobart, and by 1933, Burley was the official ball of the SANFL.
As the company grew, it acquired competing football brands Rover and Chesson on the way to pioneering the importation of leather footballs from overseas. After capturing a license as the official football of the Victorian Country Football League's in 1988, Burley merged with sportswear giant Sekem in 1989.
1992 saw the Burley first used in a State of Origin match between WA and Victoria at the MCG. Since the turn of the century, Burley has had great success in the development of football internationally, becoming the official ball of numerous international leagues. The company has also been a major player in the recent surge in women's football, developing a smaller and lighter footy designed specifically for the smaller feet and slighter frames of the average female.